‘Change to Green is …’

Posted by Claudia Schwaiger at

… that’s how we started conversations during the last weeks and months.

It is an ongoing challenge: How do you define your brand?

How do you define what you do?

Will people get what it is about?


Well, at the end of the day it is not so much about communicating the message, it is more about what people are resonating to.

If they want to understand they will – at least this is my experience with communication. You don’t even have to speak the same language, you can still get connected.


We are Change to Green.

Well, Change to Green became a part of us, let’s put it that way.

For me the most impressive part within this project, this journey is the wonderful experience we make through being in touch with people.

People who produce, supply, deliver, listen, buy, work, support, understand and laugh with us.

Why we do what we do?

We simply believe in people and the power of change.


Thanks to you all for contributing!

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