Recent Articles

Change to Green turns 1 today!

How do you ship a 2-monthly supply...

One year ago...

‘Change to Green is …’

Turning around

News

Change to Green turns 1 today!

Posted by Claudia Schwaiger at

Here we go, one year Change to Green in the world wide web! It was a pretty big step for us, even bigger than leaving everything behind in Germany and relocating to New Zealand. We have made loads of decisions we never made before, we were in touch with all different kinds of people, we invested a lot of energy and had a good couple of really long nights. The outcome? Well, we got in touch with you, wonderful customers, shop owners, people who believe in us, our products and their quality. People who get why we do what we...

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How do you ship a 2-monthly supply...

Posted by Claudia Schwaiger at

How do you ship a 2-monthly supply of tampons without excess packaging? That was our main question. Packaging that is still strong enough to be used for all our other products? We needed to know who does packaging here in New Zealand. We did a lot of research and in the end somebody recommended a company not far away from us: ‚If you need packaging, they will make you one, no matter how…‘ Right. I started crafting, my first mockup looked a bit funny but it was something to work on. ‚Oh, tampons, right, now I know what you are talking about!‘...

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One year ago...

Posted by Claudia Schwaiger at

... our world changed to green. It became real: until November 2014 we planned, designed, got in touch with suppliers, ordered, paid and then... The first fabric samples arrived! How wonderful! Something to touch, to feel. And wow, it felt different. Just right. Off to Kathy with the beautiful fabrics... And here they were, our first sample bags. And then another very exciting day: The wessel with the tampons arrived. We tracked it and knew it would arrive in time. Ralph stayed at home, busy taking screenshots from the Tauranga Harbour webcam and I was heading off to shoot a...

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‘Change to Green is …’

Posted by Claudia Schwaiger at

… that’s how we started conversations during the last weeks and months. It is an ongoing challenge: How do you define your brand? How do you define what you do? Will people get what it is about?   Well, at the end of the day it is not so much about communicating the message, it is more about what people are resonating to. If they want to understand they will – at least this is my experience with communication. You don’t even have to speak the same language, you can still get connected.   We are Change to Green. Well, Change...

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Turning around

Posted by Claudia Schwaiger at

This is it...   ...let's erase the blog on our website header as you are not writing anything at all. That's what Ralph said. Said, done. That's it. Claudia writing the blog didn't work.   Bugger, I thought I had something to say! Not only something, heaps! It's all in my mind, it's there!   Well, there are actually a few steps between mind and laptop and there are so many other things to do. This is just not my first priority. It's just not important.   Today I decided that it is important. The reason I haven't done it...

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